I met with Sachin Kamdar recently, CEO of Parse.ly. In essence the company allows online publishers to optimize their existing content through personalization. Users get to visit their favorite news sites, but with Parse.ly those sites now understand the tastes of their readers and can deliver more relevant content to them. Their products have already driven millions of clickthroughs for their customers and their newest product, Dash, now tracks over 500 million pageviews a month and is growing rapidly.
Sachin and his co-founder Andrew Montalenti have a great story- and they way they've stuck together through thick and thin, their inventiveness, willingness to adapt to the needs of the market is simply awesome.
My favorite line was: "... get product market fit, gain the domain expertise, be persistent and eventually you get there..."
00:10 What is Parse.ly?
00:23 Their new analytics system: Parse.ly Dash (capturing >300 million page views per month)
00:56 The origins of the company, how the cofounders literally worked nightly to figure out what they should do (while holding down day jobs), and eventually got into DreamIT Ventures accelerator
3:25: The challenges they encountered prior to receiving funding, ie. doing consulting on the side to help bootstrap the company, etc! What qualities Sachin thinks it takes to succeed