Venture Studio (7): Jordy Leiser, CEO and co-founder STELLAService

This is Episode (7) of Venture Studio

Welcome to this week's conversation with Jordy Leiser, CEO of STELLAService- one of the most intriguing and sought-after venture-backed startups in NYC. STELLAService rates the customer service performance of online stores and was recently featured in AdAge (here) and on TechCrunch (here). 

Below is a short table of contents (with corresponding minutes) of our conversation:

00:27     Jordy's background & how it led to the founding of STELLAService

01:30     Who invested, how the deal came together 

02:50     Who is this new player in town, Consiglieri?

4:39       The size of their angel and venture rounds

05:25     Who's the team behind STELLAService? 

06:30    Why'd they choose to set-up shop in NYC?

07:15     How a high school internship framed Jordy's perception of branding

07:34     Jordy's previous work w/ IMG and his experience in sports licensing

08:12     The business model

09:45     The STELLAService Seal and what it means for a company to carry it

10:25     Who are some of the companies displaying the seal?

12:02     How are brands picked and evaluated?

13:25     What's the company doing with all the data it's accumulating?

14:13     How many brands are displaying the seal?

16:00    What's Jordy learning about running a company?

16:30    What's currently happening at STELLAService?

17:08     Are they hiring?

Click for Venture Studio (8) w/ Josh Wienstein of YouAre.TV

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