John Walker of Echoing Green on Seed Money for Social Entrepreneurs

We sat down recently with John Walker, (aka "Johnnie Walker Black Label" as I call him), who is the finance director of Echoing Green, a seed-funding foundation that has disseminated $31 million to ambitious social entrepreneurs.

John's an expert in this space and tells us the story of Echoing Green, which was launched in 1987, named after a William Blake poem about creating a better world. In 2002, Echoing Green was recast as a global non-profit by one of its alumni fellows.

Echoing Green has funded the ideas of more than 500 fellows. “We’re looking for people who have the maximum potential to create social change,” says Walker. “It really is about that single individual person.”

If you need subtitles to understand my friend John's great Scottish brogue let me know.