After graduating from the famed Wharton School at the University of Pennsylvania, Steve Ellis spent the next decade trying to make it in the music business, while tending bar on the side. According to Ellis, he was one of the lowest earning Wharton grads in the school’s history. He persevered, though, and founded Pump Audio, as a means of distributing his own music online. The site eventually became the de facto online destination for independent artists looking to license their music, and in 2007, Ellis sold Pump Audio to Getty Images for a reported $42 million.
Back as a second-time entrepreneur, Ellis’ latest venture is creating a marketplace for celebrity content where none previously existed. At WhoSay, Ellis is building a platform that simplifies the direct-to-fan relationship, creating greater engagement for the celebrities and influencers who use it.
You can watch the video on Venture Studio.