Can you teach entrepreneurship? Bestselling author Eric Ries thinks so. He also thinks that entrepreneurship must be taught to more people if the American economy is to successfully pivot to a post-manufacturing world. According to Ries, we’ve gotten so efficient at manufacturing that even though we’re making more stuff than ever before, there are less jobs available to do it. That’s why economic survival lies in our ability to better teach the business of creativity and entrepreneurship.
Ries’ new book, The Lean Startup, has climbed to #2 on the NY Times Bestseller List, in the “Advice and Misc.” category. In the book, Ries talks about his strategies for running a successful startup, which are based on the “lean manufacturing” process that originated with Toyota.
Check out our interview with Ries for his advice on the metrics that entrepreneurs should really be paying attention to, why he thinks job titles are irrelevant in the startup world and how the lean startup model helped Instagram pivot to its present business model.
Just click on the pic to see the whole interview at Venture Studio.