This is part of my ongoing Series on Entrepreneurial Culture.
In the tech world, we hear the term “warm introductions” bandied about ad nauseum, often from the horse’s mouth—namely, that it’s the best and sometimes the only way for entrepreneurs to meet angel investors and venture capitalists. A so-called warm introduction occurs when person A introduces person B to person C with an express endorsement of person B. Person A is basically telling person C that they are vouching for the character and worthiness of person B.
That’s the explicit message, of course. The implicit message is quite powerful as well and can best be expressed by what types of behavior just won’t suffice when it comes to introducing yourself. The short list includes some or all of the following admonitions:
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